Nothing gets more basic for small business marketing strategies than a website. But, is your home page “spot-on” for lead generation, conversions, calls and sales?
Small Business Websites and Conversions
There are a few primary goals for a home page. For small businesses and microbusiness dealing with services and service-based industries, these are:
- Create conversions (calls or emails)
- Validate knowledge and expertise
- Provide links to further information
- Provide links to services and products
The best result of a home page is a conversion. Meaning, a new customer is on your website (from advertising, marketing, word of mouth, whatever), and then calls you, emails you or opts in for a lead capture form.
One issue I have found with small businesses, specifically with many service industries, is that many (nearly 50%) of small businesses don’t even have a website.
I looked at this in my most recent article here and “HVAC Marketing Strategies: How are HVAC customers finding you?” from LinkedIn.
How can you use the following information for more business?
By using the infographic below, you can edit 10 parts of your home page for better conversions. In the end, these simple 10 areas will give you better results for your business website.
What are these ten areas?
Is your small business or microbusiness marketing strategy on point when it comes to your website? What about your home page design?